Motorsports Event Organizers: Are you doing great things for your community... but no one knows about it? In this Fuel for Thought training, Heather Wilson Schiltz of High Gear Success shares practical tips to help you generate positive public relations (PR) for your event, even if you’ve never written a press release in your life.

Learn how to tell your story, connect with local and industry media, and get the word out about the good your organization is doing. This isn’t just about image. It’s about building genuine community connection and long-term support.

Key Features:

• Why PR matters for motorsports events

• Real-world examples of community impact you can share

• How to find the story and make it media-ready

• Tips for contacting media outlets (and what not to do)

• Press release basics without the overwhelm

• How to measure the results of your PR efforts

• Why consistent storytelling is key to long-term reputation

Whether you’re supporting a charity, boosting local businesses or doing trail cleanup, your story deserves to be told.

Bonus:

• Prefer watching or listening to a video instead of reading a PDF? With your purchase, you'll receive a free training video that walks you through the PDF.

Be sure to book a consult with High Gear Success for a more personalized plan.